University of Kentucky HealthCare
DDCworks was selected over 28 competing agencies in UK HealthCare's RFP process for one reason. We know healthcare. Working with their marketing and PR team, we have helped rebrand the academic medical center as one of the region's best, offering state-of-the-art care right in the heart of Kentucky. Through a multi-media brand launch, we promoted specific service lines, new facilities and even two lovable coaches named Joker and Cal. Since the initial launch, we have continued to evolve the brand with the creation of the “That’s why we’re here” campaign, which highlights the progressive treatment options UK delivers across its many service lines.