Pennrose Properties

Pennrose Properties

Pennrose, a leading developer of affordable and market-rate housing, initially engaged DDCworks for PR support for its various properties throughout the U.S. But when Pennrose was about to kick off a corporate-wide reorganization, they called on DDCworks to help craft and deploy the new brand. It’s a truly integrated campaign – by announcing the new brand through a launch party, trade industry advertisements, sales collateral for each of the properties and proactive media outreach in the local markets it serves, Pennrose generated tons of buzz and emerged as a stronger company.

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