The new Health Care Reform Bill had the entire country debating. But for HIT companies like NextGen, there was no dispute. Things were about to change. And fast. DDCworks helped NextGen rebrand themselves as the presumptive leader in a field without one. With a new brand focused on helping clients move "Ahead" in a tumultuous environment, DDCworks rolled out the brand in every medium—from print ads, to trade shows, viral videos, online tool kit and even a "launch box" to help their own staff understand the changes that were happening and how NextGen would be there to lead the way.