How do you turn a thermal processing conglomerate with 30 offices around the globe into one unified force? Very carefully. With different names, varying services and even dozens of different languages to overcome, there wasn't much connecting this group of companies—except a simple component of their own logo. Leveraging the equity in that identifier, we were able to turn a simple "i" into a promise of exceptional customer service, no matter where were around the globe. Who will be there when you need them the most? I will.