Philadelphia Home Show
Recently celebrating it's 30th year, The Philadelphia Home Show is one of the oldest home and garden shows in the United States. But with an influx of new shows and an overall sluggish economy, show attendance was down. The Show came to DDCworks to boost awareness and attendance—without increasing their budget. Through smarter media targeting that reached a broader audience and a more proactive and creative press coverage, DDCworks was able to increase attendance year-to-year since 2009.