The solar panel industry is growing exponentially across the globe. And there are hundreds of companies vying for a part of the spotlight. Heraeus came to DDCworks with a clear-cut challenge: Help us stand out in a crowded, convoluted space. The result was a comprehensive communications campaign that played to their own strengths—their award-winning product. Using their very own silver paste (the lines you see on the front of solar panels that transfer electricity) as the hero visual, we were able to differentiate Heraeus within the marketplace, and highlight their unique efficiency message.