Hand And Stone
With dozens of locations across the country, Hand & Stone is a franchise on the move. But without a strong brand identity and messaging platform, they were struggling to define their position in a congested marketplace. DDCworks helped Hand & Stone stick a flag in the ground as an "affordable luxury" that can make a difference in your life. With a national television, radio and print campaign that highlighted the transformative properties of massages and facials, Hand & Stone was no longer seen as frivolous—but fundamental to a healthy body, mind and soul.