The Original Canal's
Every time DDCworks has a party (and we've been known to have a few), we always get our booze from The Original Canal's. After all, no one has a better selection or better prices. To get the word out about this chain of South Jersey retailers, we created a brand featuring arresting visuals and compelling messages focused on price, selection and, of course, fun. With strategic media buys in billboard, print, transit, radio and POS—along with a dynamic new website— DDCworks helped turn a once-tired chain of stores into relevant, energized brand.