Bloodhound came to us with two things. A great name and an amazing hematology instrument. What they didn't have was a brand or a way to effectively tell their story. Using our Focused Branding approach, DDCworks conducted research, interviewed hematologists, assessed competitors and even went into labs and talked with technicians who had one reaction. Wow. This eyebrow-raising response ultimately led to the creation of Bloodhound brand, the Wow campaign and even two iPad apps that helped capture and spread the wow to other hematologists.