Everyone knows AAA is the leader in providing roadside assistance. But buying movie tickets? Or cruise trips? To get the word out that your AAA card can get you so much more than just peace of mind in your car, MidAtlantic AAA tasked DDCworks with creating an multi-faceted awareness program for all of their offerings—from home mortgages to mobile phone discounts. Thanks to our multimedia campaign that stretched across television, radio, out of home, and even in-branch posters, DDCworks turned a AAA card into an exclusive membership pass worth much, much more.