When Omnicare Clinical Research came to DDCworks, they had a minor problem. In 44 days, they weren't going to be Omnicare anymore. They had been purchased by a new VC firm that wanted to debut the new company at the DIA trade show in Chicago. In a little over a month, they needed a new name, new brand, new identity, new marketing materials and a fully-functioning website. Using our Focused Branding approach, DDCworks conducted an exploration session, researched and tested new names and created a new brand platform to support the new company and its offerings. In our spare time, we also created a new tradeshow both and dynamic website built on a new CMS platform. The new Theorem brand was introduced at DIA without a hitch and too much fanfare. To celebrate, we all slept for four days.