Helping Mission Kids is our mission
Mission Kids is a child advocacy center that provides a safe place for the victims of child abuse. DDCworks supports this vital non-profit organization the best way we know how: By creating brands and awareness. Through an ongoing public relations campaign, PRSA television spots and even a children's book focused on Internet safety, DDCworks has helped Mission Kids raise tens of thousands of dollars, while also raising awareness of an incredibly important organization.
Montgomery County District Attorney Risa Vetri Ferman had a vision of a different, warmer, more comforting environment to support abused children in their necessary interactions with a legal system working to bring their abusers to justice. Under her leadership, Mission Kids was born: a child advocacy center providing a different place and a different approach to interview children as part of the evidence-gathering process. However, in order for Mission Kids to succeed, and continue its work, it needed strong support from the community, both volunteer and financial backing. And that meant a communications campaign to generate public awareness and interest.
What We Did
Mission Kids enlisted the help of DDCworks to design and execute a strategic, multi-tiered public awareness campaign with several communications elements. Press conferences, community events and ongoing media relations helped spread information through both local and regional news outlets. Two TV spots were produced for a PSA campaign, with featured airings on key channels generated through a Comcast partnership. DDCworks even worked with DA Ferman to create an original children’s book—titled The Mouse Who Went Surfing Alone—to promote the top 10 Internet safe surfing rules.
Mission Kids is now a successful child advocacy center in its fifth year of operation. Throughout the public relations campaign, DDCworks secured positive media coverage for the organization in every major TV, print and radio media outlet in the Philadelphia metro market, including: 6ABC, FOX29, NBC10, CBS3, The Philadelphia Inquirer, Daily News, KYW1060 AM, and Montgomery Newspapers.
Finally, Mission Kids is now looked to as the new standard for municipalities nationwide handling cases of child abuse.