Susquehanna Rebranding

With hundreds of branches located up and down the Northeast corridor, Susquehanna Bank came to DDCworks to help refresh its brand amidst an increasingly competitive financial landscape. After completing our Focused Branding process, DDCworks created a new brand communications plan, new messaging and rollout strategy. Then, with a new creative campaign, strong media schedule and a public relations strategy focused on thought leadership, DDCworks was able to reenergize the bank's image among both current and potential customers.