Four New Hires Strengthen Agency’s Advertising, Media and Creative and Digital Services
CONSHOHOCKEN, Pa. – August 20, 2015 – DDCworks, a leading integrated branding and marketing communications agency, adds four industry veterans to its team of branding experts to expand the agency’s capabilities and dedication to building and managing strong campaigns.
With nearly 50 collective years of experience, the following executives offer a unique blend of strengths in both digital and traditional marketing strategy and tactics.
· Angelique Quinn, account supervisor, brings with her 25 years of integrated marketing experience. In her previous role, she served as a marketing consultant for financial, health & wellness, insurance, and non-profit companies such as Girard Partners Wealth Management, Quest Therapeutic Services, Signature Insurance, and Children’s Hospital of Philadelphia (CHOP). Quinn’s track record of proactive account management has enabled her to consistently deliver outstanding results for a range of B2B clients while keeping project timelines and budgets in check.
· Cory Lorenz, media director, has more than 10 years of experience in both traditional and digital media. Prior to joining DDC, Lorenz owned his own agency, Windward Advertising, and served as the media director. He specialized in developing and executing advertising and marketing strategies for clients in the automotive, retail, manufacturing, medical device and quick service restaurants (QSRs)industries. Lorenz understands both the advisory and client sides of the business, making him an excellent strategist and advisor. His expertise deploying all forms of media gives DDCworks a leader who’s ‘been there, done that’ work experience will bring a lot of efficiency to the team.
· Scott Hilson, associate creative director, comes to DDCworks with an array of skills that includes copywriting, creative & UX direction, and content strategy. Throughout his career, Hilson has bolstered big brands like BellSouth, Best Buy, Sun Microsystems, U.S. Bank. In his previous role with Comcast/NBC Universal he helped launch XfinityTV.com, Xfinity Home and the X1 entertainment operating system. Hilson’s range of experience with large brands provides DDCworks with the opportunity to continue to expand and scale while adding fresh thinking and creativity to campaigns.
· Lauren Giacobbo,senior digital strategist, comes to DDCworks from Pointroll (now Cofactor), where she served as the art director for more than seven years and specialized in helping agencies and advertisers successfully turn their creative assets into high-quality digital campaigns. Giacobbo’s diverse range of digital skills will allow DDCworks to grow and develop its offerings and seek out new clients and projects utilizing digital media. In her new role, Giacobbo will continue to deliver high quality campaigns using her extensive knowledge of creative building and development processes for multi device/browser builds. She hopes to help grow DDCworks’ digital department as well as organize the daily digital operations by contributing innovative ideas and solutions for campaigns.
“The addition of Quinn, Lorenz, Hilson, and Giacobbo significantly increases the collective brainpower of the DDCworks team,”said President and COO of DDCworks Tim Cifelli. “They are perfect representatives of the caliber of talent we attract - big strategic thinkers who approach every client and project from an integrated marketing point-of-view and aren’t confined by their particular specialty. They’ve already made a positive impact with our clients and our team.”
DDCworks, an award-winning full-service brand communications agency based in Philadelphia, has nearly 50 years of experience successfully developing and executing award-winning branding, advertising, public relations, creative, and digital campaigns to a diverse range of clients. DDCworks is a member of ICOM – a global network of marketing communications agencies – the Public Relations Society of America and the Philadelphia Ad Club. Connect with DDCworks on Twitter @ddcworks, Facebook at www.facebook.com/DDCworks or visit ddcworks.com for more information.