08/14/2012

Philadelphia Corporation for Aging, La Salle University, and Heraeus Precious Metals North America Name DBC as Communications Partner

Conshohocken, PA, August 14, 2012 Diccicco Battista Communications (DBC), a full-service brand communications firm located in Conshohocken, Pennsylvania is pleased to announce that it has added three new accounts and expanded its relationship with existing clients.

These new clients added to DBC’s roster include:

The Philadelphia Corporation for Aging, a non-profit organization serving the region’s senior citizen community, tasked DBC to develop an effective community awareness program combined with a high impact advertising campaign. The initiative, called “The Original Social Network,” uses modern social networking terminology to promote important health and wellness benefits of social interaction for older individuals. In May, the campaign launched with an event at a PCA Center in the Park in Germantown. Philadelphia’s Mayor Michael Nutter spoke at the event and unveiled the new television PSA’s

La Salle University teamed up with DBC to create an awareness effort around the University’s 150th anniversary celebration. DBC assisted La Salle University in designing advertisements for the anniversary that appeared throughout the Philadelphia region.

Heraeus Precious Metals North America (HPMN) a precious metals and technology group based out of Hanau, Germany enlisted the help of DBC to rebrand the company’s U.S. facilities into a new, single entity. DBC aided HPMN with new brand design and messaging, collateral materials, tradeshow support and public relations.

Additionally, DBC began working on new initiatives for some of its existing clients including:

Pennrose Properties, an award-winning property management and development firm specializing in affordable and conventional housing, tasked DBC to assist in a rebranding/ marketing campaign.

Bloodhound Integrated Hematology System recently developed a new product called the Integrated Hematology Analyzer, which can test blood on numerous levels. DBC’s creative department was enlisted by Bloodhound to create a virtual brochure to promote the blood analyzer, which appears as a normal brochure, but once opened, a small TV screen inside plays a video demonstration detailing how the instrument operates.

For additional information about Diccicco Battista Communications, visit DBC online at www.dbcworks.com and www.facebook.com/DBC.team

About Diccicco Battista Communications Diccicco Battista Communications is a full-service marketing communications firm, with advertising, public relations, media and interactive capabilities. DBC creates, develops and executes fully integrated marketing campaigns and provides award-winning brand management and messaging strategies to a broad range of clients. DBC is a member of ICOM, a global network of marketing communications agencies, the Public Relations Society of American, and the Philadelphia Ad Club. For more information, please visit us online at www.DBCworks.com