In the realm of thought leadership, content is king…and queen

As the the oldest and largest healthcare company in the nation providing pharmaceuticals and health information technology to more than 50% of U.S. hospitals, 20% of physicians and 96% of the top health plans, McKesson is one of the word’s most recognized medical brands.


The company wanted to expand its industry thought leadership position and offer deeper and more useful information and insights to its customers through an aggressive content marketing program. McKesson partnered with DDCworks to develop a proactive content development campaign that included the creation of animated explainer videos, whitepapers, specialized online landing pages, bylined articles and feature stories in the trade media.