More and more financial advisors are leaving major firms like UBS and Wells Fargo to “go independent” and build their own practices. Independent Financial Partners (IFP) wants to be the place where they land. To help make that happen, we created a highly strategic financial advisor PR campaign. DDCworks proactively targeted the media outlets that financial advisors trust to showcase the breadth and depth of IFP’s services and its knowledge of wealth management, insurance and retirement planning all the while promoting the benefits of going independent, which in turn has fueled IFP’s advisor recruiting efforts and the growth of the firm.