Brand messaging: “Cheap booze and plenty of it”

To get the word out about this chain of South Jersey liquor retailers, we created a campaign featuring arresting visuals and compelling, irreverent brand messaging focused on price, selection and, of course, fun. With strategic media buys in billboard, print transit, radio and POS – along with a dynamic new website – DDCworks helped turn a once-tired chain brand of liquor stores into a relevant, energized brand.