Join the conversation as a peer, not a vendor

Social media and thought leadership aren’t marketing silver bullets, but if done effectively, a company can become part of the natural conversation of its industry. BioClinica turned to DDCworks to transform its ‘brand voice’ from that of a rank-and-file vendor to a thoughtful, helpful and insightful partner willing to offer advice and guidance to the industry and not just ‘sell’. This changed perception of BioClinica within the industry helped to position the company top-of-mind for many new business opportunities because it had already built a relationship with prospective customers.