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THE NEW CUSTOMER EXPERIENCE: BROUGHT TO YOU BY EVERYTHING

THE NEW CUSTOMER EXPERIENCE: BROUGHT TO YOU BY EVERYTHING

If you consider yourself a born marketer, you examine the world through a lens of design, messaging, concept, business decision-making, and user experience. Here’s an ...

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THE 5 KEYS TO LANDING PAGES THAT WORK

THE 5 KEYS TO LANDING PAGES THAT WORK

Landing pages have been around since the late 90’s, yet we still encounter those that lack one (or more) of the elements all landing pages ...

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Brands Behaving Badly.

Brands Behaving Badly.

 “You’re On. Diet Coke.” That’s definitely NOT a drug reference. It’s Diet Coke’s way of encouraging ambitious consumers to pursue their dreams in life, with ...

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How Sincere is “Female Empowerment” in Advertising?

How Sincere is “Female Empowerment” in Advertising?

Being advertised to as a woman has become increasingly confusing. Campaigns from female-centric brands have begun to take on more than just selling a product. ...

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Intern Etiquette: 8 tips for landing (and keeping) an internship in advertising

Intern Etiquette: 8 tips for landing (and keeping) an internship in advertising

Working an internship is undeniably the best opportunity you can have to truly soak up ultra-valuable knowledge and skills before you’re shoved out into the ...

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How to defend your marketing spend 4 Key Steps to Saving your Budget

How to defend your marketing spend

4 Key Steps to Saving your Budget

Now with measurable channels like online marketing and social media, most CEOs are asking simple questions of their marketing teams. How do you answer those ...

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The Relationship Between Women and Marketing

The Relationship Between Women and Marketing

March was Women’s History Month. As a woman, Women’s History Month has special meaning for me. It’s a time to look back at how far ...

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Email Marketing. Everyone does it but are they doing it right?

Email Marketing. Everyone does it but are they doing it right?

Email marketing is such a powerful tool when used with your website, correctly. Are you using it to your advantage? You’re probably thinking to yourself, ...

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