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Media

ARE NFL COMMERCIALS STILL WORTH THE EXPENSE?

ARE NFL COMMERCIALS STILL WORTH THE EXPENSE?

Football, while still the biggest prime-time ratings leader, has seen a 10 percent drop off in viewers compared to the same period last year according ...

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PODCASTS & THE EVOLUTION OF AUDIO ADVERTISING

PODCASTS & THE EVOLUTION OF AUDIO ADVERTISING

They’ve been around since the early 2000s, but in the past couple of years, podcasts really started resonate with listeners and the advertisers looking to ...

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AN INTRODUCTION TO DIGITAL MEDIA (Or: What I learned at my internship that I wish I would’ve learned in college)

AN INTRODUCTION TO DIGITAL MEDIA (Or: What I learned at my internship that I wish I would’ve learned in college)

We decided to turn this week’s blog over to our outgoing Media Department intern, Dan Schwartzman. He came to us after graduating from West Chester ...

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THE 5 KEYS TO LANDING PAGES THAT WORK

THE 5 KEYS TO LANDING PAGES THAT WORK

Landing pages have been around since the late 90’s, yet we still encounter those that lack one (or more) of the elements all landing pages ...

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Media Planning Predictions: Fall TV Premieres (Part 2 of 2) 

Media Planning Predictions: Fall TV Premieres (Part 2 of 2) 

It’s that time of year. Dust off the backpacks, bust out the rake, and let’s all rush to judgment. After all, that’s what new fall ...

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Media Planning Predictions: Fall TV Premieres (Part 1 of 2)

Media Planning Predictions: Fall TV Premieres (Part 1 of 2)

It’s that time of year. Dust off the backpacks. Bust out the rake. And let’s all rush to judgment. After all, that’s what new fall ...

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5 Ways to Allow Your Subject Matter Expert to Shine

5 Ways to Allow Your Subject Matter Expert to Shine

When news breaks, reporters aren’t just looking for the facts of what happened— they need someone to make sense of it all, too. That’s where ...

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Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

In the constantly evolving landscape, we might be one of the biggest proponents preaching the importance for delivering an integrated message to consumers across multiple ...

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