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HEALTHCARE MARKETING ON THE CUSP OF CHANGE

HEALTHCARE MARKETING ON THE CUSP OF CHANGE

Patients are initiating and having conversations about treatment and healthcare options with their physicians nearly three times as much since 2001, and a recent study ...

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THE 5 KEYS TO LANDING PAGES THAT WORK

THE 5 KEYS TO LANDING PAGES THAT WORK

Landing pages have been around since the late 90’s, yet we still encounter those that lack one (or more) of the elements all landing pages ...

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5 Ways to Allow Your Subject Matter Expert to Shine

5 Ways to Allow Your Subject Matter Expert to Shine

When news breaks, reporters aren’t just looking for the facts of what happened— they need someone to make sense of it all, too. That’s where ...

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Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

In the constantly evolving landscape, we might be one of the biggest proponents preaching the importance for delivering an integrated message to consumers across multiple ...

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A brand’s story: Being a brand Storymaker, not a storyteller

A brand’s story: Being a brand Storymaker, not a storyteller

We all have a story. Memories, experiences and lessons all contribute to the meaningful stories of our lives. But what is your brand’s story? Brands ...

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DDCworks to Live Blog during Jim Tobin’s Webinar about Digital Marketing in a Post-Facebook World

DDCworks to Live Blog during Jim Tobin’s Webinar about Digital Marketing in a Post-Facebook World

Ah, the ever-changing landscape of social media marketing and the decade-old role of Community Manager – how do you organically earn it and not buy ...

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Building An Ambassador Program:  A Look at the Voices of MammoSite

Building An Ambassador Program: A Look at the Voices of MammoSite

Republished as a DDCworks blog post, this article was one in a series of articles on the discipline of word-of-mouth marketing, precursor to social media ...

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5 PR Industry Trends for 2014, As Predicted by a Millennial

5 PR Industry Trends for 2014, As Predicted by a Millennial

By 2025, Gen Y will make up 75 percent of the global work force. Although we’re early in our careers right now, we Millennials will ...

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