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State of the (Political) Logo

State of the (Political) Logo

In any political campaign, everything a candidate says or does is under a microscope and blasted out over every media outlet available. But what’s interesting ...

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THE 5 KEYS TO LANDING PAGES THAT WORK

THE 5 KEYS TO LANDING PAGES THAT WORK

Landing pages have been around since the late 90’s, yet we still encounter those that lack one (or more) of the elements all landing pages ...

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Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

In the constantly evolving landscape, we might be one of the biggest proponents preaching the importance for delivering an integrated message to consumers across multiple ...

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A brand’s story: Being a brand Storymaker, not a storyteller

A brand’s story: Being a brand Storymaker, not a storyteller

We all have a story. Memories, experiences and lessons all contribute to the meaningful stories of our lives. But what is your brand’s story? Brands ...

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Captivating and Innovative Advertising Tips from Graffiti Artists

Captivating and Innovative Advertising Tips from Graffiti Artists

When it comes to building brand awareness through outdoor advertising, billboards and posters are a no brainer. However, a certain expert we can all take ...

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Building An Ambassador Program:  A Look at the Voices of MammoSite

Building An Ambassador Program: A Look at the Voices of MammoSite

Republished as a DDCworks blog post, this article was one in a series of articles on the discipline of word-of-mouth marketing, precursor to social media ...

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Broken Brand Promises: Why many healthcare institutions are challenged to stay true to their branded promotions

Broken Brand Promises: Why many healthcare institutions are challenged to stay true to their branded promotions

Simply put, brands are really just ideas.  Brands are meant to embody the heart and soul, the promise and the purpose of products, services, companies, ...

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Why should you get an agency to do your account planning?

Why should you get an agency to do your account planning?

Account planning is a function in most modern advertising agencies. It may go by a different name – like brand strategy – but its role ...

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