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SILOS: IT’S WHERE WE KEEP THE BOMBS

SILOS: IT’S WHERE WE KEEP THE BOMBS

I recently had the honor to participate in a panel discussion as an ‘industry expert’ during a marketing summit sponsored by one of the country’s ...

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WHAT A DIFFERENCE A YEAR MAKES

WHAT A DIFFERENCE A YEAR MAKES

April 2017 marks a full 12 months since DDCworks closed its doors on 48 years of history as a suburban advertising and PR agency, and ...

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BRAND MAKEOVERS WON’T GO OUT OF STYLE

BRAND MAKEOVERS WON’T GO OUT OF STYLE

One of the many positive impacts of a well-planned and well-executed brand marketing campaign is the ability to help effect change. Product launches that take ...

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CHANGE IS A CHALLENGE

CHANGE IS A CHALLENGE

This is the first in a series of blogs on change and why DDCworks welcomes it with open arms. I ran across a three-part cartoon ...

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WE’RE IN A PHILLY STATE OF MIND

WE’RE IN A PHILLY STATE OF MIND

While moving the office from Conshohocken to Center City Philadelphia was not without its headaches, broken furniture and sentimental memories, let’s face it… summer in ...

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THE NEW CUSTOMER EXPERIENCE: BROUGHT TO YOU BY EVERYTHING

THE NEW CUSTOMER EXPERIENCE: BROUGHT TO YOU BY EVERYTHING

If you consider yourself a born marketer, you examine the world through a lens of design, messaging, concept, business decision-making, and user experience. Here’s an ...

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PR PRO TIPS: FOUR SECRETS TO WORKING WITH THE MEDIA 

PR PRO TIPS: FOUR SECRETS TO WORKING WITH THE MEDIA 

In the public relations industry, building relationships with journalists is critical. In a digital world where we rely heavily on email to communicate, it can ...

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THE 5 KEYS TO LANDING PAGES THAT WORK

THE 5 KEYS TO LANDING PAGES THAT WORK

Landing pages have been around since the late 90’s, yet we still encounter those that lack one (or more) of the elements all landing pages ...

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