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WHAT A DIFFERENCE A YEAR MAKES

WHAT A DIFFERENCE A YEAR MAKES

April 2017 marks a full 12 months since DDCworks closed its doors on 48 years of history as a suburban advertising and PR agency, and ...

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BRAND MAKEOVERS WON’T GO OUT OF STYLE

BRAND MAKEOVERS WON’T GO OUT OF STYLE

One of the many positive impacts of a well-planned and well-executed brand marketing campaign is the ability to help effect change. Product launches that take ...

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CHANGE IS A CHALLENGE

CHANGE IS A CHALLENGE

This is the first in a series of blogs on change and why DDCworks welcomes it with open arms. I ran across a three-part cartoon ...

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Reaching medical device patients using expert search engine marketing (SEM)

Launching and gaining traction for a new medical device—even in this age of daily technological miracles—is no walk in the park. The challenges are formidable: ...

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Building An Ambassador Program:  A Look at the Voices of MammoSite

Building An Ambassador Program: A Look at the Voices of MammoSite

Republished as a DDCworks blog post, this article was one in a series of articles on the discipline of word-of-mouth marketing, precursor to social media ...

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No more brainstorms, please

No more brainstorms, please

Here’s one for the “You Can’t Make This Stuff Up” Society (if there isn’t one, there should be). Based on a BBC report broadcast on ...

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