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Archive for February, 2015

Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

In the constantly evolving landscape, we might be one of the biggest proponents preaching the importance for delivering an integrated message to consumers across multiple ...

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Super Bowl #AdBowl Trends: Did Advertisers Break the Mold or Overshadow Brands?

Super Bowl #AdBowl Trends: Did Advertisers Break the Mold or Overshadow Brands?

Dishing out $4.5 million per 30-second slot, advertisers for this year’s Super Bowl #AdBowl made us laugh, cry and even rethink some of today’s biggest ...

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