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Archive for January, 2014

Why should you get an agency to do your account planning?

Why should you get an agency to do your account planning?

Account planning is a function in most modern advertising agencies. It may go by a different name – like brand strategy – but its role ...

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What’s not to “Like” about Facebook?

What’s not to “Like” about Facebook?

Today it seems as that the “must have” for every client is a heavy Facebook presence. The impression many people seem to maintain is that ...

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Digital billboards—are they worth the flip?

Digital billboards—are they worth the flip?

Billboards are a great way to capture eyeballs during key drive times and traffic-heavy commutes. Over the past 6 years, drivers in Philadelphia have most ...

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Engagement Ads could make or break your brand

Engagement Ads could make or break your brand

Most video hosting sites (YouTube, hulu, etc.) have a pre-roll commercial that you have to watch before you can see the video you actually want ...

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