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Archive for October, 2013

No more brainstorms, please

No more brainstorms, please

Here’s one for the “You Can’t Make This Stuff Up” Society (if there isn’t one, there should be). Based on a BBC report broadcast on ...

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Top 10 Worst Mistakes a Publicist Can Make

Top 10 Worst Mistakes a Publicist Can Make

In the business of PR, there are a ton of ways you can easily make a mistake. Below is a list of our top 10 ...

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Do you know your brand inside and out?

Do you know your brand inside and out?

Great branding is not a one-time ad, or a color on the front of your brochure. It’s a combination of messaging, problem solving, adaptation, creditability, ...

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Creating a financial brand in a niche category

Creating a financial brand in a niche category

The Challenge: AR Capital, formed in 2006, was an almost prototypical “great company that no one ever heard of”.  From its very beginnings, the company was ...

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Get your audience to “give-it-up”, their information that is

Get your audience to “give-it-up”, their information that is

You’re out there on the web enough to know that people don’t want to give up their personal information online. So how can you encourage ...

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