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Archive for September, 2013

Fall premiere review: the final part

Fall premiere review: the final part

I’ve watched so much TV, my eyes can’t focus anymore. In my previous blogs, I reviewed ABC, NBC and FOX’s fall premiere. Now it’s CBS’s ...

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What’s the difference between PR and Social Media

What’s the difference between PR and Social Media

Are public relations (PR) and social media (SM) essentially the same thing? No. Are they related? Yes. Let’s call them third cousins. While Public Relations ...

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Can PR further boost foot traffic to my store?

Can PR further boost foot traffic to my store?

Customers walking through the front door is the most obvious measure of a store’s success. While advertising is an effective marketing tool for driving foot ...

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Design by Committee

Design by Committee

In advertising and marketing, as with everything in life, very rarely is one person the sole decision maker. Often times there are multiple decision makers, ...

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Fall premiere review: part III

Fall premiere review: part III

So much TV to watch this fall! But which shows should you tune in for? I’ve reviewed ABC’s and NBC’s fall premiere offerings. Now we’re ...

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How does RTB (Real Time Bidding) work?

How does RTB (Real Time Bidding) work?

In the media world, no media form has kept advertisers and agencies on their toes as much as digital. Agencies need a dedicated person to ...

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Fall premiere review: part deux

Fall premiere review: part deux

In my last post, DDCworks fall premiere review, sit back and relax, we looked at the shows premiering on ABC this fall. Today we move ...

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DDCworks’ fall premiere review, sit back and relax

DDCworks’ fall premiere review, sit back and relax

It’s my favorite time of the year—football season. But what can make football season even better? The fall premiere season for television networks! However, once ...

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