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  • Reaching medical device patients using expert search engine marketing (SEM)

Reaching medical device patients using expert search engine marketing (SEM)

Launching and gaining traction for a new medical device—even in this age of daily technological miracles—is no walk in the park. The challenges are formidable: a very hesitant and often skeptical medical community, little clinical history to cite, an unknown brand, not to mention an insurance industry that moves with maddening slowness to examine the idea of reimbursement for almost anything new.
Building An Ambassador Program:  A Look at the Voices of MammoSite

Building An Ambassador Program: A Look at the Voices of MammoSite

Republished as a DDCworks blog post, this article was one in a series of articles on the discipline of word-of-mouth marketing, precursor to social media ...

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5 PR Industry Trends for 2014, As Predicted by a Millennial

5 PR Industry Trends for 2014, As Predicted by a Millennial

By 2025, Gen Y will make up 75 percent of the global work force. Although we’re early in our careers right now, we Millennials will ...

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How to defend your marketing spend 4 Key Steps to Saving your Budget

How to defend your marketing spend

4 Key Steps to Saving your Budget

Now with measurable channels like online marketing and social media, most CEOs are asking simple questions of their marketing teams. How do you answer those ...

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Make your Pinterest Prommotable

Make your Pinterest Prommotable

The advent and quick adoption of social media from the 90′s to the early 2000’s changed the face of information distribution, further democratizing the internet ...

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TOP 8 HEALTHCARE MARKETING MUSTS for Summer 2014

TOP 8 HEALTHCARE MARKETING MUSTS for Summer 2014

Your healthcare marketing challenges inevitably involve doing more with much less. ROI and accountability have reached a fever pitch. Hospitals must adapt their marketing strategies ...

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Intern Etiquette: 8 tips for landing (and keeping) an internship in advertising

Intern Etiquette: 8 tips for landing (and keeping) an internship in advertising

Working an internship is undeniably the best opportunity you can have to truly soak up ultra-valuable knowledge and skills before you’re shoved out into the ...

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Broken Brand Promises: Why many healthcare institutions are challenged to stay true to their branded promotions

Broken Brand Promises: Why many healthcare institutions are challenged to stay true to their branded promotions

Simply put, brands are really just ideas.  Brands are meant to embody the heart and soul, the promise and the purpose of products, services, companies, ...

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