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  • A brand’s story: Being a brand Storymaker, not a storyteller

A brand’s story: Being a brand Storymaker, not a storyteller

We all have a story. Memories, experiences and lessons all contribute to the meaningful stories of our lives. But what is your brand’s story? Brands – like human beings – are living, breathing things. Your brand interacts with hundreds, thousands and even millions of people throughout its life. It has good relationships and it has bad ones, which it learns and grows from. In turn, it has a story to tell.  
Captivating and Innovative Advertising Tips from Graffiti Artists

Captivating and Innovative Advertising Tips from Graffiti Artists

When it comes to building brand awareness through outdoor advertising, billboards and posters are a no brainer. However, a certain expert we can all take ...

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DDCworks to Live Blog during Jim Tobin’s Webinar about Digital Marketing in a Post-Facebook World

DDCworks to Live Blog during Jim Tobin’s Webinar about Digital Marketing in a Post-Facebook World

Ah, the ever-changing landscape of social media marketing and the decade-old role of Community Manager – how do you organically earn it and not buy ...

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Reaching medical device patients using expert search engine marketing (SEM)

Launching and gaining traction for a new medical device—even in this age of daily technological miracles—is no walk in the park. The challenges are formidable: ...

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Building An Ambassador Program:  A Look at the Voices of MammoSite

Building An Ambassador Program: A Look at the Voices of MammoSite

Republished as a DDCworks blog post, this article was one in a series of articles on the discipline of word-of-mouth marketing, precursor to social media ...

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5 PR Industry Trends for 2014, As Predicted by a Millennial

5 PR Industry Trends for 2014, As Predicted by a Millennial

By 2025, Gen Y will make up 75 percent of the global work force. Although we’re early in our careers right now, we Millennials will ...

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How to defend your marketing spend 4 Key Steps to Saving your Budget

How to defend your marketing spend

4 Key Steps to Saving your Budget

Now with measurable channels like online marketing and social media, most CEOs are asking simple questions of their marketing teams. How do you answer those ...

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Make your Pinterest Prommotable

Make your Pinterest Prommotable

The advent and quick adoption of social media from the 90’s to the early 2000’s changed the face of information distribution, further democratizing the internet ...

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