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  • How to defend your marketing spend

How to defend your marketing spend

Now with measurable channels like online marketing and social media, most CEOs are asking simple questions of their marketing teams. How do you answer those questions? View more
Make your Pinterest Prommotable

Make your Pinterest Prommotable

The advent and quick adoption of social media from the 90′s to the early 2000’s changed the face of information distribution, further democratizing the internet ...

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TOP 8 HEALTHCARE MARKETING MUSTS for Summer 2014

TOP 8 HEALTHCARE MARKETING MUSTS for Summer 2014

Your healthcare marketing challenges inevitably involve doing more with much less. ROI and accountability have reached a fever pitch. Hospitals must adapt their marketing strategies ...

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Intern Etiquette: 8 tips for landing (and keeping) an internship in advertising

Intern Etiquette: 8 tips for landing (and keeping) an internship in advertising

Working an internship is undeniably the best opportunity you can have to truly soak up ultra-valuable knowledge and skills before you’re shoved out into the ...

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Broken Brand Promises: Why many healthcare institutions are challenged to stay true to their branded promotions

Broken Brand Promises: Why many healthcare institutions are challenged to stay true to their branded promotions

Simply put, brands are really just ideas.  Brands are meant to embody the heart and soul, the promise and the purpose of products, services, companies, ...

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The Relationship Between Women and Marketing

The Relationship Between Women and Marketing

March was Women’s History Month. As a woman, Women’s History Month has special meaning for me. It’s a time to look back at how far ...

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Email Marketing. Everyone does it but are they doing it right?

Email Marketing. Everyone does it but are they doing it right?

Email marketing is such a powerful tool when used with your website, correctly. Are you using it to your advantage? You’re probably thinking to yourself, ...

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Brands Behaving Badly.

Brands Behaving Badly.

 “You’re On. Diet Coke.” That’s definitely NOT a drug reference. It’s Diet Coke’s way of encouraging ambitious consumers to pursue their dreams in life, with ...

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