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  • Broken Brand Promises: Why many healthcare institutions are challenged to stay to true to their branded promotions

Broken Brand Promises: Why many healthcare institutions are challenged to stay to true to their branded promotions

According to a 2013 Forbes survey, 40% of consumers felt that companies in general had broken their brand promise.  When that happens, the survey stated that 90% of consumers would switch brands. When that occurs companies must work extremely hard to win back a consumer’s trust. View more
The Relationship Between Women and Marketing

The Relationship Between Women and Marketing

March was Women’s History Month. As a woman, Women’s History Month has special meaning for me. It’s a time to look back at how far ...

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Email Marketing. Everyone does it but are they doing it right?

Email Marketing. Everyone does it but are they doing it right?

Email marketing is such a powerful tool when used with your website, correctly. Are you using it to your advantage? You’re probably thinking to yourself, ...

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Brands Behaving Badly.

Brands Behaving Badly.

 “You’re On. Diet Coke.” That’s definitely NOT a drug reference. It’s Diet Coke’s way of encouraging ambitious consumers to pursue their dreams in life, with ...

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Using an integrated approach, from account management

Using an integrated approach, from account management

One of the perks of an integrated shop is that you have the ability to be, well, integrated. You can approach your clients with an ...

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How Effective is Local PR? 5 Tips to Help You Succeed

How Effective is Local PR? 5 Tips to Help You Succeed

In my opinion local PR can be very effective. If executed correctly, a successful campaign will grab the attention of local consumers and distinguish the ...

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Why should you get an agency to do your account planning?

Why should you get an agency to do your account planning?

Account planning is a function in most modern advertising agencies. It may go by a different name – like brand strategy – but its role ...

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What’s not to “Like” about Facebook?

What’s not to “Like” about Facebook?

Today it seems as that the “must have” for every client is a heavy Facebook presence. The impression many people seem to maintain is that ...

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