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HEALTHCARE MARKETING ON THE CUSP OF CHANGE

HEALTHCARE MARKETING ON THE CUSP OF CHANGE

Patients are initiating and having conversations about treatment and healthcare options with their physicians nearly three times as much since 2001, and a recent study ...

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ARE NFL COMMERCIALS STILL WORTH THE EXPENSE?

ARE NFL COMMERCIALS STILL WORTH THE EXPENSE?

Football, while still the biggest prime-time ratings leader, has seen a 10 percent drop off in viewers compared to the same period last year according ...

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BRAND MAKEOVERS WON’T GO OUT OF STYLE

BRAND MAKEOVERS WON’T GO OUT OF STYLE

One of the many positive impacts of a well-planned and well-executed brand marketing campaign is the ability to help effect change. Product launches that take ...

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PODCASTS & THE EVOLUTION OF AUDIO ADVERTISING

PODCASTS & THE EVOLUTION OF AUDIO ADVERTISING

They’ve been around since the early 2000s, but in the past couple of years, podcasts really started resonate with listeners and the advertisers looking to ...

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A GOLD MEDAL PERFORMANCE IN CRISIS MANAGEMENT

A GOLD MEDAL PERFORMANCE IN CRISIS MANAGEMENT

American gymnast and Olympic champion Simone Biles has shown that she – and the PR machine behind her – deserves a gold medal for crisis ...

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State of the (Political) Logo

State of the (Political) Logo

In any political campaign, everything a candidate says or does is under a microscope and blasted out over every media outlet available. But what’s interesting ...

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CHANGE IS A CHALLENGE

CHANGE IS A CHALLENGE

This is the first in a series of blogs on change and why DDCworks welcomes it with open arms. I ran across a three-part cartoon ...

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WE’RE IN A PHILLY STATE OF MIND

WE’RE IN A PHILLY STATE OF MIND

While moving the office from Conshohocken to Center City Philadelphia was not without its headaches, broken furniture and sentimental memories, let’s face it… summer in ...

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