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  • A PR Intern’s Perspective: Three Keys to a Successful Event

A PR Intern’s Perspective: Three Keys to a Successful Event

As a PR Intern, it is an exciting opportunity to be able to be a part of the planning and execution of an event for a client. It is invaluable hands-on experience that can be rare during semester-long internships.
Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

In the constantly evolving landscape, we might be one of the biggest proponents preaching the importance for delivering an integrated message to consumers across multiple ...

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Super Bowl #AdBowl Trends: Did Advertisers Break the Mold or Overshadow Brands?

Super Bowl #AdBowl Trends: Did Advertisers Break the Mold or Overshadow Brands?

Dishing out $4.5 million per 30-second slot, advertisers for this year’s Super Bowl #AdBowl made us laugh, cry and even rethink some of today’s biggest ...

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A brand’s story: Being a brand Storymaker, not a storyteller

A brand’s story: Being a brand Storymaker, not a storyteller

We all have a story. Memories, experiences and lessons all contribute to the meaningful stories of our lives. But what is your brand’s story? Brands ...

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Captivating and Innovative Advertising Tips from Graffiti Artists

Captivating and Innovative Advertising Tips from Graffiti Artists

When it comes to building brand awareness through outdoor advertising, billboards and posters are a no brainer. However, a certain expert we can all take ...

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DDCworks to Live Blog during Jim Tobin’s Webinar about Digital Marketing in a Post-Facebook World

DDCworks to Live Blog during Jim Tobin’s Webinar about Digital Marketing in a Post-Facebook World

Ah, the ever-changing landscape of social media marketing and the decade-old role of Community Manager – how do you organically earn it and not buy ...

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Reaching medical device patients using expert search engine marketing (SEM)

Launching and gaining traction for a new medical device—even in this age of daily technological miracles—is no walk in the park. The challenges are formidable: ...

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Building An Ambassador Program:  A Look at the Voices of MammoSite

Building An Ambassador Program: A Look at the Voices of MammoSite

Republished as a DDCworks blog post, this article was one in a series of articles on the discipline of word-of-mouth marketing, precursor to social media ...

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