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  • Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

Why Understanding Integrated Communication & Branding Strategy Is More Important Than Ever

In the constantly evolving landscape, we might be one of the biggest proponents preaching the importance for delivering an integrated message to consumers across multiple channels in a given brand’s arsenal. Today, in addition to traditional methods, we as marketers have more choices than ever regarding how and where to promote or advertise products and services. In addition to traditional methods. On Feb. 11 around 8 a.m. – DDCwork's Sean Donahue, executive vice president & creative director, and Tony DeFazio, senior vice president of public relations, will present to manufacturing B2B company CEOs about the importance of understanding integrated communication & branding strategy that will include the following points:
Super Bowl #AdBowl Trends: Did Advertisers Break the Mold or Overshadow Brands?

Super Bowl #AdBowl Trends: Did Advertisers Break the Mold or Overshadow Brands?

Dishing out $4.5 million per 30-second slot, advertisers for this year’s Super Bowl #AdBowl made us laugh, cry and even rethink some of today’s biggest ...

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A brand’s story: Being a brand Storymaker, not a storyteller

A brand’s story: Being a brand Storymaker, not a storyteller

We all have a story. Memories, experiences and lessons all contribute to the meaningful stories of our lives. But what is your brand’s story? Brands ...

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Captivating and Innovative Advertising Tips from Graffiti Artists

Captivating and Innovative Advertising Tips from Graffiti Artists

When it comes to building brand awareness through outdoor advertising, billboards and posters are a no brainer. However, a certain expert we can all take ...

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DDCworks to Live Blog during Jim Tobin’s Webinar about Digital Marketing in a Post-Facebook World

DDCworks to Live Blog during Jim Tobin’s Webinar about Digital Marketing in a Post-Facebook World

Ah, the ever-changing landscape of social media marketing and the decade-old role of Community Manager – how do you organically earn it and not buy ...

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Reaching medical device patients using expert search engine marketing (SEM)

Launching and gaining traction for a new medical device—even in this age of daily technological miracles—is no walk in the park. The challenges are formidable: ...

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Building An Ambassador Program:  A Look at the Voices of MammoSite

Building An Ambassador Program: A Look at the Voices of MammoSite

Republished as a DDCworks blog post, this article was one in a series of articles on the discipline of word-of-mouth marketing, precursor to social media ...

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5 PR Industry Trends for 2014, As Predicted by a Millennial

5 PR Industry Trends for 2014, As Predicted by a Millennial

By 2025, Gen Y will make up 75 percent of the global work force. Although we’re early in our careers right now, we Millennials will ...

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