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SILOS: IT’S WHERE WE KEEP THE BOMBS

SILOS: IT’S WHERE WE KEEP THE BOMBS

I recently had the honor to participate in a panel discussion as an ‘industry expert’ during a marketing summit sponsored by one of the country’s ...

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IN PUBLIC RELATIONS, CREDIBILITY MEANS EVERYTHING

IN PUBLIC RELATIONS, CREDIBILITY MEANS EVERYTHING

At what point does a PR pro have to draw the line to spare his or her own public relations credibility? It’s a question that’s ...

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WHAT A DIFFERENCE A YEAR MAKES

WHAT A DIFFERENCE A YEAR MAKES

April 2017 marks a full 12 months since DDCworks closed its doors on 48 years of history as a suburban advertising and PR agency, and ...

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WHY ONLINE RADIO IS BECOMING A SOUND INVESTMENT FOR YOUR AD DOLLARS

WHY ONLINE RADIO IS BECOMING A SOUND INVESTMENT FOR YOUR AD DOLLARS

With audio content accessible to us through countless means, it seems we’re always listening to music or podcasts throughout our day. And that means that ...

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HEALTHCARE MARKETING ON THE CUSP OF CHANGE

HEALTHCARE MARKETING ON THE CUSP OF CHANGE

Patients are initiating and having conversations about treatment and healthcare options with their physicians nearly three times as much since 2001, and a recent study ...

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ARE NFL COMMERCIALS STILL WORTH THE EXPENSE?

ARE NFL COMMERCIALS STILL WORTH THE EXPENSE?

Football, while still the biggest prime-time ratings leader, has seen a 10 percent drop off in viewers compared to the same period last year according ...

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BRAND MAKEOVERS WON’T GO OUT OF STYLE

BRAND MAKEOVERS WON’T GO OUT OF STYLE

One of the many positive impacts of a well-planned and well-executed brand marketing campaign is the ability to help effect change. Product launches that take ...

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PODCASTS & THE EVOLUTION OF AUDIO ADVERTISING

PODCASTS & THE EVOLUTION OF AUDIO ADVERTISING

They’ve been around since the early 2000s, but in the past couple of years, podcasts really started resonate with listeners and the advertisers looking to ...

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